Your ACOS Looks Fine. Your Margin Doesn't. You're Not Wrong.
At 100+ SKUs, a real chunk of your “ad-driven” revenue was already yours organically — and nobody is tracking it SKU by SKU. You need ONE operator who learns your entire catalog, finds exactly where spend is cannibalizing organic sales, and hands you the honest number instead of the hopeful one.
“They’re not going to promise you something they can’t deliver.” — Michael Eddy, President, Tommaso Cycling · 24-month client, 600+ SKUs
You don't have an ad problem.
You have a catalog problem.
Most $2M–$10M Amazon brands are overpaying by 20–40% on PPC and can't tell you which SKUs. The waste is already in the account. Nobody's looked at it in months.
100 SKUs ain't the problem. Tangled variation themes are.
Nobody tracks which SKU ranks, converts on ads, or converts organic — every child dumps into the same auto-campaign, bidding against its own hero ASIN. Amazon adds its own chaos: catalog changes, a policy flag on one variant while the rest stay live. Your best ASIN vanishes from search — brand eats it quietly. Even a 30% margin thins when SKUs fight over the same real estate. Which ASIN do you cut? Every dollar saved funds the one that needs it. Until you decide, dead weight burns your ACOS and inflates your TACOS.
Rising CPCs aren't the problem. A frozen playbook is.
"Launch at 30% ACOS, let the algorithm scale it down." Solid advice in 2019, when Sponsored Products CPCs sat under a dollar — they're up 60%+ since. Bid automation doesn't know your margin. It chases conversions, not profit, and never bids back down once volume kicks in. At 100+ SKUs sharing one auto-campaign, that means negative keyword lists frozen since 2021, no dayparting, no portfolio ACOS caps — budget chasing whichever ASIN converted last week. We inherit these accounts sitting at 15–20% TACOS, wondering where the growth went.
Every month you wait, this gets more expensive
Amazon ad spend is climbing ~15% a year — CPCs are up almost everywhere. At $50K/mo with 25% waste, you're bleeding $12,500 a month, $150K a year, buying back sales you already had. That money doesn't come back. It compounds.
There is no magic bullet. So I don't sell one. I learn your catalog SKU by SKU, take Amazon off your plate, and hand you the honest number your ad account can actually deliver.
Hear it from a 24-month client.
Michael Eddy, President, Tommaso Cycling. Unscripted.
“If I was advising somebody who is looking for an advertising agency, the thing you really need is somebody who's going to learn and understand your product. Talha and Ecom Vanguards — that's their best quality”
— Michael Eddy, President, Tommaso Cycling
Two engagements. Both flat fee. Both tied to your margin, not your spend.
One accountable operator. Enterprise-grade tooling. Zero % of ad spend, ever.
Optional performance bonus above your TACOS baseline. Never % of spend.
- SKU-level TACOS breakdown — see exactly which products are bleeding margin
- Daily bid tuning + weekly negative-keyword mining, so waste doesn't creep back
- Listing health monitored daily — a suppressed variant flagged before it kills your bundle
- Enterprise tooling (Perpetua, Teikametrics, ScaleInsights) run by one operator, not a junior AM
- Quarterly strategy calls. Weekly 3-sentence updates. You never open Seller Central again.
- A reference call with our current client — before you sign, not after
In 90 days, your TACOS improves by at least 2 percentage points — while ad spend stays flat or falls. Every dollar of waste we identify in the first 30 days is gone by day 30. Miss any of it, and month 4 is free. No debate.
Standard conditions: no major catalog additions, no price changes over 10%, no stock-outs over 14 days during the sprint. Most clients never trigger these.
Consulting engagement, above the retainer
Brands who've hit the point where every extra Amazon ad dollar buys less — and want to systematically shift that capital into channels they own (Shopify, email, retention) over 12–24 months without giving up Amazon revenue.
Tommaso Cycling: ad spend cut 65%, Amazon revenue still grew $65K/mo, and the freed budget funded Shopify. Their Amazon/DTC split moved off 59/41 and is still shifting toward channels they own.
Ad spend fell 65%. Revenue still grew $65K/mo.
One real client. Two full years of data. The receipts most agencies can't show you.
- Ad Spend$58K → $19K/mo (−$39K/mo)
- Amazon Revenue$220K → $285K/mo (+$65K/mo)
- TACOS15.7% → 5.65% (−10.05 pts)
"For a brand to really be competitive on Amazon, you need people looking for it from other ways. They go to your site, see it, check Amazon, and buy it there."
Tommaso Cycling · Michael Eddy, President · 24-month engagement
Three BRANDS. Every number's real.
One named client, one multi-market account, and three platform-verified agency engagements — the work behind the numbers.
“They're not going to promise you something they can't deliver. There is no magic bullet out there. All the people that try to tell you there is, they're lying to you.”
— Michael Eddy, President, Tommaso Cycling · 24-month engagement
The client volunteered a discretionary bonus after a historical Prime Day — with an open offer to keep doing it as long as performance stays high.
— Multi-market premium brand, 6 countries · sub-contracted PPC operator for Sellwave's client
“It has been an absolute game-changer for our e-commerce business(s)... Talha's expertise in Amazon advertising was second to none.”
“Talha is a great professional and an amazing Amazon PPC expert... a great and trusted team member that I highly recommend.”
Agency-subcontracted work — brand identities confidential to LAB 916 / Sellwave.
A four-step path. Every step has a deliverable and a date.
No 'strategy months.' No junior account manager learning your catalog on your dime.
Days 1–7: We learn your catalog before we touch a bid
One operator maps every ASIN, every campaign, every sibling-variation overlap, every listing-health issue. Zero bid changes in week one. You get a written baseline of exactly where your money is going today.
Day 7: The waste report, in writing
Exact search terms. Exact dollar amounts. Exact SKUs cannibalizing each other. Not a slide deck — a plan you could hand to a competent operator and have them execute.
Day 14: Every dollar of confirmed waste is gone
Bids down, negatives added, cannibalizing campaigns paused. From here it's daily bid tuning, weekly negative-keyword mining, and a 3-sentence Friday update. You never log into Seller Central again.
Day 90: We prove it — or month 4 is free
Full before/after on every metric agreed at kickoff. If TACOS hasn't improved 2+ points while spend held flat or fell, month 4 is on us. No debate. No lawyer email.
The difference isn't the tactics. It's the incentive.
Flat fee. Never a cut of your ad spend.
A % of spend rewards the agency for spending more of your money. Our fee doesn't move when your spend does — so our only incentive is to cut waste. Your TACOS, not your invoice.
We've lived inside 100+ SKU catalogs.
We know exactly where the margin leaks hide that flat reporting never shows: a suppressed variant killing a bundle's revenue, an auto-campaign eating your hero ASIN's rank, sibling ASINs bidding against each other.
We tell you what won't work — before you pay.
If your account doesn't fit our guarantee, or you're launching 20 new SKUs this quarter, we say so on the fit call. Most agencies wait until the invoice is due.
One client, deeply. Worth more than twenty logos.
Michael Eddy, President, Tommaso Cycling — 24 months in. Three things worth hearing.
"They're not going to promise you something they can't deliver."
"Going after clients with low SKU count is not going to be your sweet spot. High SKU count — like we have — is."
"So if you see Talha as an honest person, you're always going to get an honest evaluation of what you can really expect from Amazon advertising."
Questions. Answered.
What we get asked on every fit call. If yours isn't here, email — we answer inside a day.
What's your true Amazon margin after ad spend — and when did you last actually check, SKU by SKU?
Bring the honest answer. We'll bring an honest read on what's fixable, what isn't, and how much margin is quietly leaking every month.
15 minutes. No pitch deck. No audit homework. If we're not a fit, we'll say so on the call.